1. Market research
Sizing, segmentation and competitive mapping of the U.S. K-12 and higher education technology market.
- Segment and buyer analysis
- Competitor and pricing benchmarks
- Demand and adoption trends
Understanding the U.S. education technology market, and the rules that shape it.
EdTech Insights Lab is an independent research and advisory practice based in the United States. We help education technology companies, investors and institutions make sound decisions in a market where regulation, procurement and pedagogy change from state to state.
Our work combines primary market research with clear, practical regulatory analysis, published openly on our website and delivered privately in tailored reports.
What we do
Six service lines, available individually or as a combined engagement.
2. Regulatory analysis
Plain-language guidance on the laws that govern educational software and data.
- FERPA, COPPA and CIPA
- State student privacy statutes
- Accessibility (ADA, Section 508)
3. Procurement and policy mapping
How districts, states and institutions actually buy, and which policies influence the decision.
- State and district purchasing routes
- Approved vendor and certification schemes
- Funding sources and timelines
4. Market entry advisory
Support for international edtech companies planning to enter or expand in the U.S.
- Entry roadmap by state
- Compliance readiness review
- Go-to-market recommendations
5. Evidence and efficacy review
Assessment of how a product aligns with evidence standards used by U.S. buyers.
- ESSA evidence tiers
- Research design guidance
- Positioning of impact claims
6. Policy monitoring
Regular briefings that track legislation and regulation affecting education technology.
- Monthly policy digest
- State-by-state tracker
- Alerts on material changes
How we work
- 01
Scoping
We define the question, the target segment and the states in scope, and agree the deliverable.
- 02
Research
Desk research, public data, policy review and interviews with practitioners where relevant.
- 03
Analysis
We turn findings into conclusions, risks and recommended actions.
- 04
Delivery
A written report and a short walkthrough session. Selected findings are published on our website.
Deliverables
- Market studies and sector reports
- Regulatory briefs and compliance checklists by state
- Procurement and funding maps
- Market entry roadmaps for international vendors
- Recurring policy digest and open-access articles on our website
Who we work with
- Education technology companies, in the U.S. and abroad
- Investors and accelerators evaluating the sector
- Schools, universities and public bodies seeking independent analysis
- Research and innovation partners in international collaborative projects